The concept of Parallax has emerged as one of the most popular web design trends, allowing the users to experience an all new interactive height of online viewing. Web developers and designers are constantly looking for techniques to keep the users hooked to their websites through increased functionality and appealing visuals. Keeping in line with this, parallax design has held its position as the leading edge in virtual experience.

What is Parallax Design?

The term ‘Parallax’ originated from the visual effects used in the 2D video games that incorporated different speeds for the movement of background images. This helped to create an illusion of depth while playing the game. It was usually done by making the background of the game move a bit slower than the front in order to make it appear farther away. The same concept is used for parallax web designing in which the background scrolls down at a different speed than the rest of the page.

A parallax design can help a website to:

• Amaze visitors with the animation and page depth
• Make page visits last longer by inspiring users to scroll down till the end of the page
• Incorporate a story telling style to guide visitors from first to last page of the website
• Direct visitors for call-to-action
• Provoke user’s curiosity
• Boost website’s credibility and interactive viewing experience

Important Considerations While Creating Parallax Design Website

• Load Time: Internet users generally have a short span of attention. If your website takes too much time to load, the visitors will eventually lose interest, no matter how creatively it has been designed. If you are considering a parallax design, you might need to compromise a bit on the load time of your website.
• Usability: You must also consider the usability of parallax design for your website. For instance, it works well with websites that are just a platform to introduce the company or how the users can contact them. However, websites that intend to provide any information or sell something will repel their visitors with a parallax design. Also, if you expect visitors to visit your website again, repeatedly viewing the animations can eventually annoy them.
• SEO: As parallax design is not much responsive to be viewed on mobile devices, it is possible that such website might lose its search engine ranking. However, parallax designs, if wisely used, can yield high traffic and can also achieve good results in terms of SEO.

For more information, you can contact Centex Technologies at (855) 375-9654.

In the last few years, internet has become one of the most important ways in which businesses are found by the potential customers. Basic advertizing techniques are no longer sufficient to draw the attention of consumers. Therefore, content marketing has become essential for a successful SEO campaign. It involves creating and sharing informative, valuable, and relevant content in order to attract and drive the target users to your website.

Here are some important tips for effective content marketing:

• Determine and follow your forte: For a successful content marketing strategy, you must provide informative and useful content that is specific to the section of people you want to target. Once the target audience visits your website, you must continue sharing content to make sure that they come back.
• Beware of focusing on yourself: Referring yourself repetitively in the content will not stimulate a reader’s interest. In today’s advertizing scenario, just broadcasting a message is not enough to draw visitors. Instead, you should try to connect with the users through your articles and creative use of words.
• Share what works: People do not have the time to read extensive articles in their busy lives. Hence, make sure you share short but useful articles that are able to keep the readers involved. You can also post relevant content in some other formats such as photos, videos, graphics etc.
• Be consistent in posting content: Providing useful content to your visitors once in six months or a year is not going to work. You need to make regular posts for the visitors to come again to your website. Whether they are articles, social media updates, videos or graphics, you must always have something at hand to publish.
• Re-use existing content: When content is used for marketing purposes, it is important to remember that the content must endure. Many new visitors will see the blogs and your existing customers will share your posts within their networks. Thus, you can always reframe your content to work for you in a different way altogether.
• Measure the results: There are many online tools available to measure the results of your content marketing program. If you are sharing links on social media, track if the posts are being read, commented or shared. If any platform or content is not giving desired results, focus on another one that benefits you.

Remember that content marketing isn’t an overnight strategy to convert leads into sales.

For more information about the benefits of content marketing for your online business in Dallas, TX, contact Centex Technologies at (972) 375-9654.