Web development is a broad term given to the website development. The website development could be done for the internet or the intranet. Internet refers to the hosting a website in the www domain name which can be accessed by general public. Intranet, on the other hand is meant for private use. The intranet pages can be accessed by members of the organization, company or from a university or a college. The intranet websites are mainly being used for communicating any kind of internal news, views, etc. Web development can be done with the help of open source or customized software.

Open source software refers to a computer program whose source code is published and available to the public. The open source software can be copied, modified and redistributed; however, they are governed by certain copyright laws and licences. Customized software, on the other hand are created to provide tailor made solutions to the specific group. The customized software is programmed based on the specific needs of the customer. One of the most important advantages of the website development using open source software is that they are cheap and comes at a reasonable cost (mostly free to use). Anyone can download and use open source software for free (or for some cost). As custom created softwares involve appreciable man hours to create, test and deploy, they are more expensive then open

Apart from this, while developing websites using open source software, the customer support available is minimal making the website development very challenging. However, while developing websites using customized software, constant support and help is being given.

Web development is a challenging task. It can be done using open source software or customized software. In respect to cost, open source software scores higher than any software available, however, in terms of facilities, customized software is much better than open source.

For Website development, SEO and Internet Marketing contact us at Centex Technologies.

 Website Development Austin - Seo Austin Tx

With the advent of internet, it has become common for many businesses to have their own website built so that they can reach out to their customers in an effective and cheaper method. Websites are also required by the individuals or celebrities. Some companies prefer to give their customers the facilities to shop from their websites which can be done by incorporating the features of ecommerce into the websites. If you are looking to expand your business and reach out to maximum number of people, then it would be a great idea if you create a website and give the product information up there. However, designing a website and getting traffic into the website requires a lot of effort from your side. To design a website, you need to remember some of the elements which you are required to incorporate for maximum traffic.

To start with the website design, you need to zero in the features you would desire on the website. For an effective website design, you should hire professional Web Design Company who has the required skill and experience to give shape to your requirements. Once you have the website design ready, you need to add up content to it. While entering the content, make sure that you enter the right kind of keywords, so that your website could easily be featured in any search engines. Add targeted and well researched keywords so that the website. This technique is called Search Engine Optimization. Your website must have informative material and more of graphics and pictures for the users to understand. Remember, the visitors will only scan the page; they are not going to read the entire pages.

The website should provide visual appeal and is required to have easy navigation. Provide enough facility to your website, to the extent you can. Communicate effectively and provide images of the products which you sell. You may also incorporate ecommerce shop in the websites and allow the visitors/customers to buy from your website itself. Test the websites several times before going live.

Putting up a website requires you to invest nominal cost every year to host it, but you can see the significant growth in the sales of the business.

Higher search engine rankings are desired by every website. This is very important for establishing a strong online presence, getting more traffic and generating more income from your website. Article submission to directories is a great way to gain search engine positioning and improve your sales and profits.

Search engine marketing is one of the best website promotion strategies for strengthening your Google rankings. It involves the placement of your website on search engines through pay-per-click advertising and free placement. While PPC marketing is considered more effective, many marketers start with free placement.

A vital component of website promotion, article submission to directories allows you to enhance the search engine rankings of your site. While submitting articles, you have the option of including a resource box containing contact information, interests, website link or business details. To increase web traffic to your site, take note of the ideas given below:

Good quality backlinks and higher link popularity ensures better ranking on search engines. When listed on directories, your articles can give hundreds or thousands of backlinks. Higher the number of sites linking to your website, greater will be the importance of your site to search engines. In the end, it increases your website traffic and sales.

Optimization of your articles is also needed for improving the search engine optimization. Smart use of keywords as well as meta tags in articles make them search engine friendly. With optimal SEO, your articles stand a greater chance of acceptance and higher search engine rankings. However, this must not compromise the quality of information provided to the readers.

Blogs, ezines and informational websites are good alternatives for publishing your articles. These are followed by thousands of free users as well as subscribers. Even their backlinks can increase the popularity of your link and improve the search engine ranking.

Writing high quality articles indicates that you are an expert or authority on specific topics. This is an important way to increase your credibility and develop your brand visibility.

Making use of the resource box provided with articles for submission can work as free advertising for your site. In contrast to a conventional advertisement, this allows people to trust you and visit your site to take action on your offer.    

For More SEO Strategies, contact Centex Technologies - Central Texas SEO Company

Local Business Listing (LBL) marketing is the marketing buzz word now days. Companies are focusing up on providing the best local business results to users. After tremendous success of Google Maps and Google’s Local Business Listings, other search engines and advertisement networks are working round the clock to come up with the even improved local business solutions.

Even though, prior to Google’s LBLs there were many sites like Local.com, YellowPages.com, CitySearch.com, MagicYellow.com etc listing businesses according to the city/ area but they were not so popular among the masses. With advanced geo-targeting technology, Local Business Listings have become a convenient and accurate way to get information. Now you can find pasta restaurants, saloons, clinics, plumbers, real estate agents, car wash etc (the list is endless) in your area within seconds. Such an ease of finding information has made LBLs hot favorites.

For a business like that of a specialized doctor, florist, a pizza shop or a hotel, it is now important to be listed on as many local business networks as possible. It is estimated that being listed on local business networks can boost up revenues by 5 to 10 %. If you are among featured listings or listing through paid advertisements, then depending on your business, the number of enquiries generated through LBLs can be incredible.

Advertizing giants are not only working to grab online market share for LBL but are also targeting mobile and handheld devices. Various local business apps are already in market for IPhone. On 16th Dec, Microsoft launched Bing App for Iphone enabling users to do voice search, view local business listings and find directions.

With fast changing scenario of high tech marketing, it becomes mandatory to keep up pace with the innovations. For a specialized business targeting certain area, it is extremely important to be listed on local business listings. We at CentexTech, not only list business for clients on various LBL networks but also work to optimize them to generate higher revenues for our clients. To know more, please feel free to contact us.

In the tough competitive world, the future and profit of any business depends on the marketing and the economic growth of the company. And as far as marketing is concerned, in present situation advertisements play an equally important role in the marketing of a product. Among other mediums, online advertizing is one of the most effective and profitable method to generate results. Google Adwords is one of the advertising programs used worldwide to generate effective sales or business leads.

AdWords is Google's flagship advertising product. It is also the main source of revenue for Google. AdWords program includes local, national, and international advertisement distribution through pay-per-click (PPC) advertising. Through Pay-per-click system, an advertiser is charged certain (bid) amount every time a user clicks on the advertisement. Advertisers have flexibility of choosing their daily campaign spending limit.

An advertiser can display advertisements on Google Search or Google Content Network. Advertisers can selectively target their marketing campaigns with keywords, language selection and region selection. Effective tracking system of Google Adwords allows advertisers to keep a track on advertisement performance and calculate the ROI. You can view detailed demographics of your site visitors thorough advertisements displayed on Google search/ Google website network, when you couple Google Analytics with the website.

Through Google Adwords, you can choose advertisement in text format, banner format, or video format. You can use various tools present in Adwords account to fine tune your advertizing campaign. Google’s state of the art system allows only relevant and genuine clicks to be charged. With continuous improvements in Adwords technology, Google AdWords is one of the most rewarding online advertizing programs.

You can hire Google Adwords campaign management professional to set up and manage your Google Adwords account.

Centex Technologies and Cetiport are excited to announce a new certification exam entitled IC³Critical Thinking - Powered by ETS.  This exam is designed to assess and demonstrate individual cognitive skills in a technology-enabled education or work environment.  We will be conducting a beta test for this exam beginning in the middle of August and ending in the middle of September.

IC³Critical Thinking - Powered by ETS Exam

The IC³Critical Thinking is one-hour exam which will cover seven Information and Communication Technologies (ICT) Literacy content areas.  The exam is suitable for high school students’ grades 10-12 through college, as well as for working adults.  The seven ICT Literacy content areas include:

• Define
• Access
• Evaluate
• Manage
• Integrate
• Create
• Communicate

Please feel free to contact Centex Technologies with more information on the IC³Critical Thinking course.   

By:
Danielle Spring 
Testing & Training Administrator
Centex Technologies
254-213-4740
254-634-3998 Fax
dspring@centextech.com