Online shopping is preferred by a lot of people, owing to the convenience and variety of products it offers. However, it can also put you at risk for various cyber-crimes, such as identity theft or man-in-the-middle attack, if you do not follow the necessary security measures. In order to keep yourself safe, here are some of the important things that you should bear in mind while shopping online:

• Choose Reliable Websites: Make sure you verify the authenticity and credibility of the site before purchasing any product. Check if the website provides a detailed information of the company, including address, fixed line telephone number, email address, shopping guidelines, privacy policy etc. It should have a legitimate payment gateway having a URL that starts with ‘https’. You should also read customer reviews and ratings for the website.
• Beware Of Spam Emails: You may receive several emails stating the deals offered by different shopping sites. Even if an email looks genuine, you should not click directly on the link provided therein. It could be a malicious code that may redirect you to a spam website or download a malware to your device. Instead, prefer visiting the retailer’s website directly to check the deal.
• Be Skeptical Of Discounted Goods: Sale and discounts can be lucrative, but you should be cautious of deals that seem too good to be true. Do not rush into buying things unless you are sure of the product quality and genuineness. Even if you do not make a purchase, some websites simply want to you register to have access to your email id and password. 
• Protect Your Personal Details: Many websites allow you to save your personal and payment details to speed up the checkout process. While this may save you some time, you can also risk your sensitive information being leaked to cybercriminals. If possible, consider checking out as a guest user, so you can authenticate the purchase every time.
• Never Shop On Public Wi-Fi: When you enter credit or debit card information over a public computer or Wi-Fi network, it is possible that it is transmitted without proper encryption. This provides an easy access to the hackers to steal the important details and use it for malicious purposes. 
• Keep Record Of All Purchases: Maintain a proper record of the financial transactions and invoices of all the stuff that you purchase online. You should also frequently check your credit or debit card statements to determine if there are any unauthorized purchases.  If so, you should immediately bring it to the notice of your bank or credit card provider.

Staying alert and following the necessary safety measures can help you make the most of your online shopping experience.